The public relations
campaign I developed to promote fundraising for heat services at
PSC received national recognition from the Mature Media Awards. The campaign “Beat the
Heat” received Bronze Award in the category of public relations campaigns.
The "Beat the Heat" campaign raised hundreds of thousands of dollars to replace the HVAC system at 509 S. Broad Street, where more than 2,100 seniors depend on the air conditioned facility each and every year. The campaign included a 5% Day Community Day at Whole Foods Market, three educational events for clients, a direct mail campaign, media feeds and interviews with seniors at the installation of the HVAC unit, a cooling station for clients, community outreach on the Avenue of the Arts, volunteer initiatives, and two Fan Fair programs. Celebrities who supported the campaign through public appearances included NBC 10 Anchor/Consumer Reporter Tracy Davidson, District Attorney Lynn Abraham, Councilman Frank Dicicco, Former Eagles Player Garry "G" Cobb, and Ambassador of Hockey/ Former Flyer Bob Kelly.
The public relations campaign successfully reached 4.5 million television viewers and hundreds of thousands of newspaper readers. The fundraising effort raised nearly $238,000.
Other team members who contributed to the "Beat the Heat" Campaign included Volunteer Service Coordinator Helen Sunga and Development Assistant Matthew Connell.
The Mature Media Award are
presented by the Mature Market Resource Center, a national clearinghouse for
the senior market, to recognize the nation’s finest advertising, marketing and
educational materials designed and produced for older adults.
Philadelphia Senior Center’s public relations campaign was among nearly
900 entries judged for excellence of design, content, creativity and relevance
to the senior market.