In this day and age, no social media campaign is complete without a Youtube channel. This month, I had the pleasure of launching the first-ever Youtube channel for Philadelphia School of Circus Arts (PSCA) . The success of a great Youtube channel is amazing footage and video — and PSCA's physical theater visuals from classes and performances naturally lend themselves to this medium.
"Phillycircus" launched with the debut of the beautifually produced, "The Green Fairy Cabaret: Journey to PIFA." The video follows the journey of the performers and creative team behind "The Green Fairy Cabaret," that will debut in April during the Philadelphia International Festival of the Arts (PIFA). Red Tettemer and Partners, one of Philadelphia's most creative advertising shops, coordinated the production.